Project
ORRO Sparkling Water, BCIT
Scope
Packaging Design
Date
November 2023
What is ORRO?
This packaging was done for the unveiling of three new sparkling water flavours by ORRO, a fictional beverage company catering to young, health-conscious individuals.
With this rollout, ORRO sought to bring a new life to their brand with minimal and memorable designs that customers will quickly know and love.
Brand Identity
ORRO wanted to launch three new fruity flavours, each maintaining a consistent visual style while standing out from it's counterparts.
The goal of this design project was to connect with a specific demographic through visually distinct yet cohesive packaging, prioritizing simplicity and practicality for effective consumer engagement.
The stacked text formation of the logo allows was used as it not only allows for the text to be read at a distance, but also since "ORRO" is a palindrome, which allows the name to be read left to right and top to bottom.
Deliverables
The labels were designed to fit 12oz Slim Cans precisely, ensuring a seamless overlap upon application. This emphasized the commitment to practicality and attention to detail in the design process.
The labels were designed with consideration to the safe printing areas and the shape of the can. The customer will always be able to see the drink's flavour and brand name front and center when browsing the store.
To meet Canadian regulations, the label design also incorporated both metric volume (ml) and bilingual elements. Key information, such as the flavour and brand name, were translated into French where applicable, ensuring compliance with labeling laws and providing accessibility to a broader audience across Canada.
